Blue Layout
Red Layout
Green Layout
Purple Layout
Grey Layout
The concept was to produce a high quality rich colour logo that would first be instantly recognizable, could be used in both full colour advertising, and would present well as both interior and exterior signage. Taking the name itself and the concept of an older, wiser rooster lent itself to the whimsical rooster. The pine pattern backing as well as the barn board lettering worked together, completing the look.
Display, print, and electronic format advertising using the logo would produce an effective brand, and that was the intent of this and most logos.
Above is a reduced image from the original vector based artwork.